LEON SPELLSON

Leon is an experienced sports and entertainment marketer with a diverse background in both the corporate and private sectors, coupled together with extensive experience in the event, live sports and entertainment industry.  Leon has developed extensive relationships with executives and organisations globally and locally in the media, agency, sports and corporate industries.

Leon founded ESE The Agency in 1998, becoming one of Australia’s leading sports marketing and project management companies.  Leon was appointed as General Manager of Nine Live in 2011, a newly created division of Nine Entertainment Co. Nine Live rapidly became the market leader in touring, events, hospitality and sponsorship resulting in a successful incremental revenue stream for Nine Entertainment Co.

In 2014, Leon relaunched ESE The Agency and has since worked with many high profile organisations including; News Corp Australia, VISA, Samsung, Channel 9, Network 10, Magic Millions, NRL, AFL, Crown Resorts, Swisse, Bauer Media Group, Harvey Norman and Four N Twenty to name a few.

ALEXANDRA WILLIAMSON

Alexandra is a highly regarded talent and event management professional with in-excess of 10 years’ experience managing some of Australia’s most sought after and influential talent.

Alex brings a unique skill set thanks to her diverse industry experience having managed Football Federation Australia’s corporate events for seven years, and prior to that overseeing the event management of Australia’s first female Prime Minister, Hon Julia Gillard MP.

She was most recently an instrumental part of the team who successfully won the FIFA 2023 Women’s World Cup Australia/New Zealand bid, being responsible for the event structure for international delegations to Australia and player publicity for such events.

While working in the cut-throat world of Australian politics she played a key role in the production and presentation of all Prime Ministerial events involving press conferences, meetings with Heads of State, local events and presentation of major speeches.

Alex has now come full circle and joined ESE The Agency – Athlete Division to help create lasting legacies for Australia’s leading female athletes.

BRITT NIVEN

Britt has extensive experience in sports and entertainment event management and marketing in Australia and the United States. Britt has worked across all levels from governing bodies, rights holders, tournament organisers, team and club organisations and sponsors.

Britt has been part of ESE The Agency for 12 years, leading the team on the Rugby League World Cup 2008, and spearheading major sponsorship accounts across the AFL, NRL and State of Origin. She has also played an instrumental role in the planning for previous Olympic programs run by the ESE team.

During her six years in America, she delivered events across all the major sports – NFL, NBA, MLB, NHL and Nascar for a number of Fortune 500 companies including Microsoft Coca-Cola, Dell, Pfizer and Verizon.

KELLY SAMMUT

Kelly is a Senior Marketer passionate about delivering tangible business outcomes through lateral thinking, creativity and collaboration. She is skilled in bringing together strong teams to achieve complex brand objectives.

With extensive leadership experience including agency experience in the UK before moving into luxury brand management with a career spanning 15 years with Lexus Australia.

Kelly has been successful in taking a challenger luxury brand to become an established and recognised brand within the luxury market via her leadership and innovation in Business & Brand Strategy, Research, Sponsorship, Events, Lifestyle PR, Content Creation, Media & Partnerships

Kelly has now joined ESE The Agency to bring her experience and brand mastery working with clients to establish themselves in an ever changing marketing landscape.